Jeeperas
Jeeperas
Jeeperas
Jeeperas
Jeeperas
Jeeperas
Jeeperas
Season Launch & Community Campaign
JEEPERAS SEASON LAUNCH & COMMUNITY CAMPAIGN
More than an automotive campaign — a female-led adventure movement connecting women, freedom, friendship and confidence behind the wheel.
Date
2026
Industry
Automotive / Women / Adventure Community
Client
Jeeperas
Read more on what this project was about
Jeeperas is a community of women who drive, explore and share the road. The season launch shifted the campaign from automotive product to adventure movement: women-led storytelling, UGC across routes, landscapes and road trips, reels and community content built to travel far beyond the brand's own channels.
Key outcomes
What it changed
- +1M projected social reach through UGC, reels and community content
- +40% projected engagement uplift through women-led storytelling
- 100+ UGC pieces planned across routes, landscapes and road trips
- Campaign shifted from automotive product to adventure movement
